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In-Game Advertising 
Driving Success Through Game Integrations and Powerful Partnerships

I had the opportunity to collaborate with the Words With Friends game team, crafting a seamless integration that delivered a unique user experience.


I successfully sold this integration to Progressive Insurance, significantly impacting brand visibility and engagement. A site visit research study revealed a significant lift in auto and home quote conversions for players exposed to the integration.


Additionally, our efforts were recognized with a Digiday content marketing award nomination.

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