PROJECT HIGHLIGHTS
CREATIVE ADVERTISING
CREATIVE ADVERTISING
DYNAMIC CREATIVE
CASE STUDY
SONY PICTURES
As a consultant for Sony Pictures, I developed a strategy utilizing Dynamic Creative Optimization (DCO) to craft impactful ads that seamlessly combined media and creative elements. We tested DCO alongside video ads to explore new ways to enhance relevance and performance.
Dynamic Creative Drove
70% HIGHER Engagement
30% LOWER Cost Per Acquisition
When Compared To Video Banners
The key to getting people to change their behavior sometimes lies in the smallest detail of their immediate situation
Malcolm Gladwelll
The Tipping Point
ELEVATING CREATIVE THROUGH CONTEXT
CREATIVE ADVERTISING
VIDEO
Shazam!
WARNER BROS.
In partnership with Warner Bros., this innovative campaign leveraged a clever April Fools' prank to link the film Shazam! with the recent success of Aquaman. By blending humor with promotional tactics, the advertisement not only surpassed performance benchmarks but also garnered significant press coverage.
CREATIVE ADVERTISING
SOCIAL
The Dead Don't Die
FOCUS FEATURES
Through a creative engagement with Focus Features, culturally relevant social content was developed to amplify The Dead Don’t Die’s offbeat tone and dark humor, driving audience connection and campaign visibility.
Wonderpark
PARAMOUNT PICTURES
Commissioned by Paramount, inventive social content was created for Wonder Park, blending imaginative storytelling to captivate both kids and parents.