PROJECT HIGHLIGHTS
CREATIVE ADVERTISING
Marketing Consultant
2018 – 2019
CREATIVE ADVERTISING
DYNAMIC CREATIVE
CASE STUDY
SONY PICTURES
Developed a strategy utilizing Dynamic Creative Optimization (DCO) to craft impactful ads that seamlessly combined media and creative elements. Partnered with Sony Pictures to test DCO alongside video ads.
Dynamic Creative Drove
70% HIGHER Engagement
30% LOWER Cost Per Acquisition
When Compared To Video Banners
The key to getting people to change their behavior sometimes lies in the smallest detail of their immediate situation
Malcolm Gladwelll
The Tipping Point
ELEVATING CREATIVE THROUGH CONTEXT
CREATIVE ADVERTISING
VIDEO
Shazam!
WARNER BROS.
This innovative campaign leveraged a clever April Fools' prank to link the film Shazam! with the recent success of Aquaman. By blending humor with promotional tactics, the advertisement not only surpassed performance benchmarks but also garnered significant press coverage.
CREATIVE ADVERTISING
SOCIAL
The Dead Don't Die
FOCUS FEATURES
Crafted culturally relevant social content for The Dead Don’t Die to amplify the film’s unique tone and humor.
Wonderpark
PARAMOUNT PICTURES
Delivered inventive social content for Wonder Park, infusing storytelling that captivated kids and parents.