Project Highlights

SALES MARKETING

Head of Sales Marketing

Zynga | 2019 - 2023

SALES ENABLEMENT

CUSTOM SOLUTIONS

CONSUMER INSIGHTS

SALES MARKETING | Mobile Games

ENABLEMENT

As Head of Sales Marketing at Zynga, I developed a comprehensive enablement strategy that significantly accelerated the sales cycle and doubled close rates for in-game advertising. Below is a capabilities deck created to support these efforts:

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SALES MARKETING | Mobile Games

CUSTOM SOLUTIONS

DRIVING SUCCESS THROUGH GAME INTEGRATIONS
AND POWERFUL PARTNERSHIPS

CASE STUDY

OBJECTIVE

Drive user brand engagement and increase quote form submissions for Progressive Insurance.

STRATEGY

Create a unique and engaging user experience through in-game integrations.

STRATEGY

Collaboration: Partnered with the Words With Friends game team to design and implement the integration.

Securing Partnerships: Successfully secured Progressive Insurance as a partner, ensuring their branding was seamlessly incorporated into the game environment.

Brand Alignment: Focused on aligning the integration with Progressive's brand message while maintaining the integrity of the gameplay experience.

Cross-Functional Project Management: Worked closely with cross-functional teams to address both technical and marketing aspects, ensuring a unified approach.

Results

The campaign surpassed delivery and engagement benchmarks, with a site visitation study revealing a significant lift in quote submissions among players exposed to the integration. This success strengthened the partnership with Progressive Insurance, driving annual spend growth.

Recognition
The project was recognized with a nomination for a Digiday Content Marketing Award.

SALES MARKETING | Mobile Games

CONSUMER INSIGHTS

STUDIES REVEAL INSIGHTS ON GAMER BEHAVIOR AND THE IMPACT OF ADVERTISING

I completed two comprehensive research studies, playing a key role in defining and executing the methodology. This involved formulating objectives, designing surveys, conducting data analysis, and presenting valuable insights. I have hands-on experience in all phases of the research process, from planning to analysis and reporting.