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In-Game Advertising 

I completed two comprehensive research studies, playing a key role in defining and executing the research methodology. This involved formulating research objectives, designing surveys, conducting data analysis, and presenting valuable insights. I have hands-on experience in all phases of the research process, from planning to analysis and reporting.

Studies Reveal Insights on Gamer Behavior and the Impact of Advertising
2022 Zynga + YouGov 

Research Study Reveals Hyper Casual Gamers are Hyper-engaged. 

2020 Zynga + NRG 

This study looks at how gamers turned to mobile games to stay socially connected and entertained in 2020.

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