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PROJECT HIGHLIGHTS

VIDEO STREAMING 

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Pardon Our Reach, a marketing consultancy I co-founded, specialized in developing comprehensive audience-driven marketing strategies. ROW8, a new VOD service offering the latest movies for rent fresh from theatrical runs, partnered with Pardon Our Reach to craft the consumer acquisition strategy key in establishing ROW8 in the VOD market.

ROW8.com

Co-Founder, Digital Marketing Consultant

Pardon Our Reach | 2018 - 2019

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VIDEO STREAMING

CONSUMER ACQUISITION

Collaboratively, we leveraged market research to define ROW8's positioning and crafted a comprehensive marketing strategy that harnessed ROW8's unique value, delivering tailored content to targeted audiences and skillfully converting them into valued customers.

POSITIONING

ROW8 is the only streaming service with the MOVIE LOVE GUARANTEE.

If you don’t like your movie, stop it and swap it.

No commitments. No subscriptions.

Just deals every day on the hottest new titles.

GUARANTEE

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FREEDOME

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VALUE

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DYNAMIC CREATIVE

We crafted a compelling strategy highlighting ROW8's distinctive positioning, seamlessly integrating the latest blockbuster movies. Leveraging Dynamic Creative, we harnessed real-time data to deliver tailored ads, guiding consumers efficiently through the purchase funnel.

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We took a targeted approach, delivering relevant messages that resonated with audiences. Our strategy involved a deep understanding of audience preferences and behaviors, allowing us to optimize targeting and ensure precise message delivery to the right individuals at the most opportune moments.  The campaign included direct partnerships, programmatic, social, and search. 

TARGETED MEDIA

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NEWCOMER

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LATE NIGHTER

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REGULAR 

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PARTNERSHIPS

Pardon Our Reach successfully negotiated the annual Roku media buy, securing premium placement and overseeing the planning, execution, and optimization of media and creative campaigns. With a focus on targeted campaigns, we strategically managed the media budget and aligned it with the campaign objectives. This approach enabled us to deliver relevant content to the right audience, driving meaningful conversations for ROW8.

SOCIAL 

We managed the media and creative campaigns on Instagram, Facebook, and Twitter. Through rigorous A/B testing, we continuously refined our approach, optimized campaign performance, and maximized the return on ad spend.

CREATIVE & MEDIA OPTIMIZATION​

a/b testing

Dynamic and manual optimization

Rapid creative updates

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BRAND IDENTITY 

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Pardon Our Reach developed ROW8's brand identity, encompassing its logo, tagline, and brand guidelines.

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