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FILM /Data-Driven Creative

Angry Birds 2 Case Study

Pardon Our Reach | Co-Founder | 2019

Pardon Our Reach, a marketing consultancy I co-founded, had a track record of successfully leveraging data to create impactful marketing campaigns that bridged the gap between media and creative. Our partnership with Sony Pictures allowed us to test relevant messaging using data-driven ads alongside video ads. Data-driven creative drove 70% more engagement and a 30% more efficient Cost Per Acquisition (CPA) compared to video banners.

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