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CONSUMER ENGAGEMENT
Film Marketing

As the SVP of Digital Marketing at FilmDistrict, I directed the digital strategy and execution for the domestic theatrical release of INSIDIOUS CHAPTER 2. With a specific aim of captivating younger audiences through digital platforms, we partnered with filmmakers to devise initiatives that engaged our core audience and drove them to amplify the message.

RESULTS

Insidious 2’ Stuns As Sept’s 2nd Biggest With $41M For Year’s 2nd Best Horror Pic

Deadline

  Digital top horror pre-sale of the year

  Outperformed big-budget competitive titles 

  DOUBLED BOX OFFICE opening weekend

     revenue target

INSIDIOUS CHAPTER 2 maintains its status as

the TOP-GROSSING domestic title in the FRANCHISE

Box Office Mojo

insidious-chapter-23.jpg

AUTHENTIC FAN-DRIVEN AMPLIFICATION  

Working with producer Jason Blum, director James Wan, and screenwriter Leigh Whannell, we spearheaded a program to ignite the devoted Insidious fanbase. Through an exciting contest, we granted a lucky fan the exclusive opportunity to win a walk-on role in the movie. The response was impressive, with over 800 submissions of premium content. We curated the top videos and empowered fans to promote a winner, sparking genuine excitement and buzz within the horror community and leading to the viral spread of content and an authentic amplification of the franchise's impact.

This initiative resulted in a 2X expansion of the Insidious social fan base, welcoming over a million new followers and setting the foundation for the campaign. 

Insidious Chapter Two Casting Call
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Insidious chapter 2 casting call - Michael Grise take 2
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Insidious Chapter 2 Casting Call Audition
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