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Digital Marketing, Advertising, Market Analysis, Audience Segmentation, Data-Driven Strategy, Integrated Marketing, Content Development, Media, Measurement, Project & Product Management, Sales & Product Marketing, Go-To-Market Strategy, Ad Tech, Gaming, Film Marketing, Executive Leadership & Management 



Head of Sales Marketing

2019 - 2023

Pardon Our Reach 

Co-Founder, Principal Consultant 

2018 - 2019

Sizmek (acquired by Amazon)

Associate VP, Creative Innovation Team

2017 - 2018

Associate VP, Creative Strategy 

2015 - 2017

Head of Operations, Republic Project 

2013 - 2015


SVP, Digital Marketing

2017 - 2018

UM Worldwide

VP, Creative

2006 - 2012

Sony Pictures Entertainment 

Digital Marketing Consultant

2005 - 2006

Blitz (acquired by AMP Agency)

Senior Project Manager 


DNA Studio

Senior Project Manager 

2003 - 2005

Spearheaded the mobile gaming ad sales go-to-market strategy, empowering the sales team with essential tools, resources, and strategic guidance, resulting in a 25% annual revenue increase, surpassing the goal by 21%."

Co-founded a marketing consultancy specializing in developing and executing data-driven media, social, and creative strategies that deliver highly relevant content to targeted audiences.

Managed a team of five product managers to craft a comprehensive roadmap for advanced creative ad products. Oversaw the entire lifecycle from market research to execution. Engineered an ad infrastructure that facilitated seamless high-impact advertising in programmatic channels by enabling the dynamic distribution of premium formats across publishers.

Reported to the Chief Revenue Officer (CRO) and directed a team in delivering custom solutions and strategic proposals to drive global advertiser and publisher sales for advanced ad tech products, resulting in new business acquisitions and revenue growth with top brands, including Nestlé, Jaguar Land Rover, Mazda, Macy's NBC and New Your Times.

Directed a team of eight, driving operational integration, account management, creative production, and go-to-market efforts for a SaaS social ad-authoring platform after Sizmek acquired Republic Project.

Asa key executive team member, I collaborated with filmmakers and leveraged market research to define audiences, positioning, and digital marketing strategies for theatrical movie releases. Additionally, I led a team in launching breakthrough integrated campaigns across digital touchpoints.

Successfully implemented a creative practice, fostering close collaboration with clients, media, creative, and publisher teams to drive breakthrough strategies for Sony Pictures Entertainment, Sony Pictures Home Entertainment, and Sony Electronics. I assembled, trained, and managed high-performing cross-functional teams, ensuring flawless execution, performance analysis, and thought leadership for creative advertising, including custom integrations, social, display, and video.

Served as the digital marketing lead for theatrical movie releases, overseeing the development and execution of comprehensive digital marketing strategies. 

Produced award-winning digital marketing campaigns for leading brands, including Microsoft, General Electric, Warner Bros., and Sony Pictures Entertainment.

Hired as a Coordinator and subsequently promoted to Producer and Senior Producer, I managed key accounts such as Coca-Cola, Anheuser-Busch, Universal Pictures, and Sony Pictures.

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