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With two decades of experience spanning the marketing buy-side and advertising sell-side, I possess an in-depth understanding of the media landscape from diverse angles. Leveraging my background in entertainment marketing, I've honed my storytelling skills to craft compelling narratives that resonate with audiences across channels. As a digital native with experience in Gaming and Ad Tech, I thrive at the union of creative, media, and technology, remaining at the forefront of emerging platforms and the evolving media landscape. Throughout my career, I've consistently motivated high-performance teams, streamlined workflows, and delivered innovative solutions that effectively connect brands with consumers. My leadership style is collaborative, fostering a supportive and empowering work culture.



Digital Marketing ⬝ Audience-Driven Strategies ⬝ Creative Storytelling ⬝ Entertainment Marketing


In-Game Advertising ⬝ Ad Tech ⬝ Custom Solutions ⬝ Content Development ⬝ Sales Enablement

Strategic Leadership & Team Building ⬝ Client Management ⬝ Project Management 



2019 - 2023

Head of Sales Marketing

Spearheaded the in-game advertising go-to-market strategy, empowering sales with essential tools, resources, and strategy, leading to a twofold increase in close rates. Skills:  In-Game Advertising ⬝ Go-To-Market Strategy ⬝ Custom Solutions ⬝ ​​Content Development ⬝ ​Sales Enablement ⬝ ​B2B Marketing ⬝ ​Strategic Proposals ⬝ ​Consumer Insights ⬝ Research & Measurement ⬝ Cross-Functional Project Management ⬝ Process Optimization ⬝ Sales Training ⬝ Client Partnerships ⬝ Thought Leadership ⬝ ​Team Management

Pardon Our Reach 

2018 - 2019

Co-Founder, Digital Marketing Consultant

Co-founded a marketing consultancy specializing in audience-driven strategies encompassing digital media, creative, and social campaigns, delivering highly relevant content to targeted audiences. Successfully catered to new and established brands, including Sony Pictures, Warner Bros., Paramount, Focus Features, NBC, Scopely, ROW8 video streaming, Ajinomoto Foods, and APL Athletics. ​Skills:  Digital Marketing ⬝ Creative Advertising ⬝ ​Media Planning ⬝ ​Social Media ⬝ ​Dynamic Creative ⬝ ​Client Management ⬝ Entertainment Marketing

Sizmek (acquired by Amazon) 

2017 - 2018

Associate Vice President, Creative Innovation Team

Managed a team of five direct reports in formulating a comprehensive roadmap for advanced creative ad products. Engineered an ad infrastructure to enable seamless, high-impact advertising in programmatic channels. Oversaw the entire lifecycle, overseeing market research, product development, and go-to-market strategies. ​Skills:  Ad Tech ⬝ Product Management & Commercialization ⬝ ​Market Analysis ⬝ Formats ⬝ Dynamic Creative ⬝ ​Data Management ⬝ Programmatic Media ⬝ Measurement ⬝ Process Optimization ⬝ ​Thought Leadership ⬝ Team ​Management

2015 - 2017

Associate Vice President, Creative Strategy

As a direct report to the Chief Revenue Officer (CRO), I led a team that delivered custom solutions and strategic proposals to drive global advertiser and publisher revenue. Our efforts resulted in new business acquisitions and revenue growth with top brands, including Nestlé, Jaguar Land Rover, Mazda, Macy's, NBC, and The New York Times.  ​Skills:  Ad Tech ⬝ ​Custom Solutions ⬝ ​Creative & Media Strategy ⬝ ​Formats ⬝ ​Dynamic Creative ⬝ ​Data Management ⬝ Programmatic Media ⬝ ​Measurement ⬝ ​Cross-Functional Project Management ⬝ Strategic Proposals ⬝ ​Content Development ⬝ Sales Training ⬝ Thought Leadership ⬝ ​Team Management

2013 - 2015

Head of Operations, Republic Project

Directed a team of eight, spearheading integration management, client service, and product marketing for a social ad-authoring platform following Sizmek's acquisition of Republic Project. Crafted comprehensive product documentation and sales content and conducted global sales and client service training to ensure a seamless transition and successful adoption. Skills:  Ad Tech ⬝ ​Social Creative ⬝ ​SaaS Authoring ⬝ ​Integration Management ⬝ Product Marketing  ⬝ Sales Training ⬝ Client Service ⬝ ​Team Management


2012 - 2013

Senior Vice President, Digital Marketing

Collaborated with executive team members and filmmakers to define target audiences, refine positioning, and develop effective digital marketing strategies for theatrical movie releases. I built and managed a high-performing team of media, creative, and publicity marketers, executing integrated campaigns that connected with audiences across digital touchpoints. Our efforts played a pivotal role in the box office achievements of Insidious Chapter 2 and Olympus Has Fallen, surpassing opening weekend revenue targets by 100% and outperforming big-budget competitive titles.  ​Skills:  Film Marketing ⬝ ​Digital Marketing ⬝ ​Creative ⬝ ​Media ⬝ ​Publicity ⬝ ​Social ⬝ ​Integrated Marketing ⬝ ​Market Research ⬝ ​Team Building ⬝ ​Executive Leadership

UM Worldwide

2006 - 2012

Vice President, Creative

Pioneered a creative practice, fostering alignment between media, creative, and publisher teams, leading to cutting-edge digital media campaigns for Sony Pictures, Home Entertainment, and Sony Electronics. I Assembled, trained, and directed cross-functional teams, driving innovative thought leadership, seamless execution, research, and analysis for digital creative advertising, consistently earning the Creative team top scores and accolades in annual client-agency reviews. I have contributed to successful campaigns, including Spider-Man and 007 franchises and Superbad, marking a notable industry shift as digital emerged as the primary theatrical marketing source of awareness. ​ Skills:  Digital Marketing ⬝ ​Film Marketing ⬝ ​Media Strategy ⬝ ​Creative Advertising ⬝ Social ⬝ ​Performance Analysis ⬝ ​Cross-Functional Project Management ⬝ ​Client Management ⬝ ​Process Optimization ⬝ Thought Leadership ​⬝ ​Team Building ⬝ ​Talent Development

Sony Pictures  

2005 - 2006

Digital Marketing Consultant

Served as the digital marketing lead for theatrical movie releases, overseeing the development and execution of comprehensive digital marketing strategies.  Skills:  Digital Marketing ⬝ ​Film Marketing ⬝ ​Cross-Functional Project Management

Blitz (acquired by AMP Agency)


Senior Project Manager 

Produced award-winning digital advertising campaigns for leading brands, including Microsoft, General Electric, Warner Bros., and Sony Pictures. ​Skills:  Digital Marketing ⬝ ​Creative Advertising ⬝ ​Project Management ⬝ ​Client Management

DNA Studio

2003 - 2005 

Senior Project Manager 

Hired as a Coordinator and subsequently promoted to Project Manager and Senior Project Manager, I managed key accounts such as Coca-Cola, Anheuser-Busch, and Sony Pictures. ​Skills:  Digital Marketing ⬝ ​Creative Advertising ⬝ ​Project Management ⬝ ​Client Management ⬝ Talent Development

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