About
With two decades of experience across both the buy-side and sell-side of marketing, I’ve developed a deep understanding of the media landscape. Drawing on my background in entertainment marketing, I’ve mastered the art of storytelling to create compelling narratives that engage audiences across platforms. As a digital native with expertise in Gaming and Ad Tech, I thrive where entertainment and technology intersect, staying ahead of emerging platforms and trends. Throughout my career, I’ve led high-performance teams, optimized workflows, and delivered innovative solutions that connect brands with consumers. My leadership style is collaborative, fostering a supportive and empowering work culture.
Project Highlights
Skills
MARKETING
Digital Marketing ⬝ Audience-Driven Strategies ⬝ Creative Storytelling ⬝ Entertainment Marketing
ADVERTISING
In-Game Advertising ⬝ Ad Tech ⬝ Custom Solutions ⬝ Content Development ⬝ Sales Enablement
LEADERSHIP & MANAGEMENT
Strategic Leadership & Team Building ⬝ Client Management ⬝ Project Management
Experience
Zynga
2019 - 2023
Head of Sales Marketing
Spearheaded the in-game advertising go-to-market strategy, empowering sales with essential tools, resources, and strategy, leading to a twofold increase in close rates. Skills: In-Game Advertising ⬝ Go-To-Market Strategy ⬝ Custom Solutions ⬝ Content Development ⬝ Sales Enablement ⬝ B2B Marketing ⬝ Strategic Proposals ⬝ Consumer Insights ⬝ Research & Measurement ⬝ Cross-Functional Project Management ⬝ Process Optimization ⬝ Sales Training ⬝ Client Partnerships ⬝ Thought Leadership ⬝ Team Management
Pardon Our Reach
2018 - 2019
Co-Founder, Digital Marketing Consultant
Co-founded a marketing consultancy specializing in audience-driven strategies encompassing digital media, creative, and social campaigns, delivering highly relevant content to targeted audiences. Successfully catered to new and established brands, including Sony Pictures, Warner Bros., Paramount, Focus Features, NBC, Scopely, ROW8 video streaming, Ajinomoto Foods, and APL Athletics. Skills: Digital Marketing ⬝ Creative Advertising ⬝ Media Planning ⬝ Social Media ⬝ Dynamic Creative ⬝ Client Management ⬝ Entertainment Marketing
Sizmek (acquired by Amazon)
2017 - 2018
Associate Vice President, Creative Innovation Team
Managed a team of five direct reports in formulating a comprehensive roadmap for advanced creative ad products. Engineered an ad infrastructure to enable seamless, high-impact advertising in programmatic channels. Oversaw the entire lifecycle, overseeing market research, product development, and go-to-market strategies. Skills: Ad Tech ⬝ Product Management & Commercialization ⬝ Market Analysis ⬝ Formats ⬝ Dynamic Creative ⬝ Data Management ⬝ Programmatic Media ⬝ Measurement ⬝ Process Optimization ⬝ Thought Leadership ⬝ Team Management
2015 - 2017
Associate Vice President, Creative Strategy
As a direct report to the Chief Revenue Officer (CRO), I led a team that delivered custom solutions and strategic proposals to drive global advertiser and publisher revenue. Our efforts resulted in new business acquisitions and revenue growth with top brands, including Nestlé, Jaguar Land Rover, Mazda, Macy's, NBC, and The New York Times. Skills: Ad Tech ⬝ Custom Solutions ⬝ Creative & Media Strategy ⬝ Formats ⬝ Dynamic Creative ⬝ Data Management ⬝ Programmatic Media ⬝ Measurement ⬝ Cross-Functional Project Management ⬝ Strategic Proposals ⬝ Content Development ⬝ Sales Training ⬝ Thought Leadership ⬝ Team Management
2013 - 2015
Head of Operations, Republic Project
Directed a team of eight, spearheading integration management, client service, and product marketing for a social ad-authoring platform following Sizmek's acquisition of Republic Project. Crafted comprehensive product documentation and sales content and conducted global sales and client service training to ensure a seamless transition and successful adoption. Skills: Ad Tech ⬝ Social Creative ⬝ SaaS Authoring ⬝ Integration Management ⬝ Product Marketing ⬝ Sales Training ⬝ Client Service ⬝ Team Management
FilmDistrict
2012 - 2013
Senior Vice President, Digital Marketing
Collaborated with executive team members and filmmakers to define target audiences, refine positioning, and develop effective digital marketing strategies for theatrical movie releases. I built and managed a high-performing team of media, creative, and publicity marketers, executing integrated campaigns that connected with audiences across digital touchpoints. Our efforts played a pivotal role in the box office achievements of Insidious Chapter 2 and Olympus Has Fallen, surpassing opening weekend revenue targets by 100% and outperforming big-budget competitive titles. Skills: Film Marketing ⬝ Digital Marketing ⬝ Creative ⬝ Media ⬝ Publicity ⬝ Social ⬝ Integrated Marketing ⬝ Market Research ⬝ Team Building ⬝ Executive Leadership
UM Worldwide
2006 - 2012
Vice President, Creative
Pioneered a creative practice, fostering alignment between media, creative, and publisher teams, leading to cutting-edge digital media campaigns for Sony Pictures, Home Entertainment, and Sony Electronics. I Assembled, trained, and directed cross-functional teams, driving innovative thought leadership, seamless execution, research, and analysis for digital creative advertising, consistently earning the Creative team top scores and accolades in annual client-agency reviews. I have contributed to successful campaigns, including Spider-Man and 007 franchises and Superbad, marking a notable industry shift as digital emerged as the primary theatrical marketing source of awareness. Skills: Digital Marketing ⬝ Film Marketing ⬝ Media Strategy ⬝ Creative Advertising ⬝ Social ⬝ Performance Analysis ⬝ Cross-Functional Project Management ⬝ Client Management ⬝ Process Optimization ⬝ Thought Leadership ⬝ Team Building ⬝ Talent Development
Sony Pictures
2005 - 2006
Digital Marketing Consultant
Served as the digital marketing lead for theatrical movie releases, overseeing the development and execution of comprehensive digital marketing strategies. Skills: Digital Marketing ⬝ Film Marketing ⬝ Cross-Functional Project Management
Blitz (acquired by AMP Agency)
2005
Senior Project Manager
Produced award-winning digital advertising campaigns for leading brands, including Microsoft, General Electric, Warner Bros., and Sony Pictures. Skills: Digital Marketing ⬝ Creative Advertising ⬝ Project Management ⬝ Client Management
DNA Studio
2003 - 2005
Senior Project Manager
Hired as a Coordinator and subsequently promoted to Project Manager and Senior Project Manager, I managed key accounts such as Coca-Cola, Anheuser-Busch, and Sony Pictures. Skills: Digital Marketing ⬝ Creative Advertising ⬝ Project Management ⬝ Client Management ⬝ Talent Development