CONNECTING WITH FANS
Jason Blum, the mastermind behind Blumhouse Productions and renowned for producing spine-chilling films like THE PURGE and the PARANORMAL ACTIVITY franchise, as well as INSIDIOUS CHAPTER 2, engaged in a direct conversation with fans through Reddit's Ask Me Anything.
ORIGINAL CONTENT
Collaborated with filmmakers to create a digital content series delving into the Insidious origin story. Written by INSIDIOUS CHAPTER 2 DVD's screenwriter, Leigh Whannell, and featuring the film's cast, Leigh Whannell as Specs, Angus Sampson as Tucker, and Lin Shaye, this three-part original series was distributed across digital publishers, social channels and included in the INSIDIOUS CHAPTER 2 DVD combo pack.
Insidious: Chapter 2 - Web Series
LIVE-STREAM TRAILER PREMIUM CONJURES BUZZ
In partnership with publicity, we create an exclusive trailer sneak-peek the day before its online debut at the notoriously haunted Linda Vista Hospital in Los Angeles, a key location featured in the film. The invitation was extended to the press, influencers, and die-hard horror fans, immersing them in a uniquely eerie experience. Before the curtain lifted on the trailer, attendees were treated to a spine-tingling tour of the hospital's environs. We welcomed director James Wan and the cast, Rose Byrne, Patrick Wilson, Barbara Hershey, Ty Simpkins, and screenwriter Leigh Whannell for a captivating Q&A session. The event reached even further as we live-streamed it to a theater in NYC, gathering East Coast press, influencers, and fans and a live interactive Q&A on social.
EXPERIENTIAL ACTIVATION
Film Marketing
As the SVP of Digital Marketing at FilmDistrict, I collaborated with Thinkmodo, a viral advertising agency, to orchestrate a promotion for the film Dead Man Down a psychological thriller starring Colin Farrell and Noomi Rapace, which ignited a nationwide frenzy. We sparked conversations by posing the question, "What would you do?" and staged a murder-in-progress inside a New York City elevator, capturing genuine reactions from unsuspecting individuals.
The resulting video dominated screens and discussions, amassing an impressive six million views on YouTube within its first week, garnering extensive coverage, including features on Good Morning America and CNN, and achieving #1 worldwide viral video status.
Commissioned by Paramount, inventive social content was developed for Wonder Park, blending imaginative storytelling to captivate both kids and parents.