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Film Marketing 

As the SVP of Digital Marketing at FilmDistrict, I collaborated with Thinkmodo, a viral advertising agency, to orchestrate a promotion for the film Dead Man Down a psychological thriller starring Colin Farrell and Noomi Rapace, which ignited a nationwide frenzy. We sparked conversations by posing the question, "What would you do?" and staged a murder-in-progress inside a New York City elevator, capturing genuine reactions from unsuspecting individuals.


The resulting video dominated screens and discussions, amassing an impressive six million views on YouTube within its first week, garnering extensive coverage, including features on Good Morning America and CNN, and achieving #1 worldwide viral video status.

Elevator Murder Experiment
Murder in an elevator prank
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