PROJECT HIGHLIGHTS
DIGITAL ADS
Co-Founder, Digital Marketing Consultant
Pardon Our Reach | 2018 - 2019
FILM MARKETING
DYNAMIC CREATIVE
Angry Birds 2
SONY PICTURES CASE STUDY
Pardon Our Reach, a marketing consultancy I co-founded, had a track record of successfully leveraging data to create impactful marketing campaigns that bridged the gap between media and creative. Our partnership with Sony Pictures allowed us to test relevant messaging using dynamic creative alongside video ads.
Dynamic Creative Drove
70% HIGHER Engagement
30% LOWER Cost Per Acquisition
When Compared To Video Banners
The key to getting people to change their behavior sometimes lies in the smallest detail of their immediate situation
Malcolm Gladwelll
The Tipping Point
ELEVATING CREATIVE THROUGH CONTEXT
FILM MARKETING
VIDEO
Shazam!
WARNER BROS.
Pardon Our Reach was known for its innovative and attention-grabbing advertising solutions. In collaboration with Warner Bros., we orchestrated an April Fools' prank that linked the film Shazam! to the recent success of Aquaman. This prank garnered extensive press coverage, showcasing our ability to think creatively and create impactful ad campaigns.
FILM MARKETING
SOCIAL
The Dead Don't Die
FOCUS FEATURES
In the lead-up to the release of the Zom-Com film, The Dead Don't Die, Pardon Our Reach created culturally relevant social content that struck a chord with the target audience.
Wonderpark
PARAMOUNT PICTURES
Pardon Our Reach also provided creative support to the Wonder Park social campaign, infusing inventive storytelling into the content strategy.