Project Highlights
IN-GAME ADVERTISING
Head of Sales Marketing
Zynga | 2019 - 2023
In-Game Advertising
SALES ENABLEMENT
As the Head of Sales Marketing at Zynga, I led the go-to-market strategy for in-game advertising, equipping the Sales team with the tools, resources, and strategic insights to shorten sales cycles and double close rates. Below is a media deck I created to support these efforts.
In-Game Advertising
CUSTOM SOLUTIONS
DRIVING SUCCESS THROUGH GAME INTEGRATIONS AND POWERFUL PARTNERSHIPS
I had the opportunity to collaborate with the Words With Friends game team to craft a seamless first-to-market in-game integration, delivering a unique and engaging user experience.
I successfully secured Progressive Insurance’s participation in this integration, driving significant brand visibility and player engagement. Working with cross-functional teams, we ensured alignment with client objectives to support long-term success.
Additionally, our work was recognized with a Digiday Content Marketing Award nomination.
A site visit research study revealed a substantial lift in conversions among players exposed to the integration.
In-Game Advertising
CONSUMER INSIGHTS
STUDIES REVEAL INSIGHTS ON GAMER BEHAVIOR AND THE IMPACT OF ADVERTISING
I completed two comprehensive research studies, playing a key role in defining and executing the research methodology. This involved formulating research objectives, designing surveys, conducting data analysis, and presenting valuable insights. I have hands-on experience in all phases of the research process, from planning to analysis and reporting.
