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Project Highlights

IN-GAME ADVERTISING

Head of Sales Marketing

Zynga | 2019 - 2023

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In-Game Advertising 

SALES ENABLEMENT

As the Head of Sales Marketing at Zynga, I led the in-game advertising go-to-market strategy, empowering Sales with the necessary tools, resources, and strategy, resulting in a threefold decrease in proposal response times and doubling the close rate.

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In-Game Advertising 

CUSTOM SOLUTIONS

DRIVING SUCCESS THROUGH GAME INTEGRATIONS AND POWERFUL PARTNERSHIPS

I had the opportunity to collaborate with the Words With Friends game team, crafting a seamless integration that delivered a unique user experience.

 

I successfully sold this integration to Progressive Insurance, significantly impacting brand visibility and engagement. A site visit research study revealed a significant lift in auto and home quote conversions for players exposed to the integration.

 

Additionally, our efforts were recognized with a Digiday content marketing award nomination.

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In-Game Advertising 

CONSUMER INSIGHTS 

STUDIES REVEAL INSIGHTS ON GAMER BEHAVIOR AND THE IMPACT OF ADVERTISING

I completed two comprehensive research studies, playing a key role in defining and executing the research methodology. This involved formulating research objectives, designing surveys, conducting data analysis, and presenting valuable insights. I have hands-on experience in all phases of the research process, from planning to analysis and reporting.

2022 Zynga + YouGov 

Research Study Reveals Hyper Casual Gamers are Hyper-engaged. 

2020 Zynga + NRG 

This study looks at how gamers turned to mobile games to stay socially connected and entertained in 2020.

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